This poster is a bold and impactful design created to raise awareness and funds for constructing a dam in Pakistan. The central message, “GIVE A DAMN, IT’S ABOUT SURVIVAL,” uses a clever play on words to emphasize the critical importance of this project for the nation’s future. The diagonal division of the design, combined with contrasting black, white, and yellow, draws attention and creates visual tension. Key details at the bottom provide actionable steps for contributions, including donation methods and account information. This campaign highlights the urgency of securing water resources and fostering sustainability, making it a compelling call to action for supporters.
Client:
Self-Directed
Year:
2018
Tools:
Illustrator
